Amazon is bringing 2-hour delivery to Whole Foods customers

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Amazon shook up the industry with its $13.7 billion acquisition of Whole Foods previous year, prompting traditional grocery sellers to look for ways to profitably deliver fresh food and shelf-stable pantry items. The markets beginning the service tomorrow are Austin and Dallas, Texas; Cincinnati, Ohio; and Virginia Beach, Virginia. The service offers products from high end brands like Acme Bread and Cowgirl Creamery as well, and touts 30-minute delivery compared to most other competitors' two hour window.

One notable change for shoppers of Whole Foods will be the addition of "farm fresh" Amazon Echo voice-assistant shopping devices by the store entrances. For Prime subscribers living in the area where Whole Foods Prime Now service is available, you can head on over to the Prime Now website to place your orders.

Seattle Washington. Amazon announced that it will buy Whole Foods Market Inc. for over $13 billion dollars
Amazon bought Whole Foods for more than $13bn in August 2017

The grocery store chain, now owned by Amazon, will deliver its products via Amazon's Prime Now Service, which delivers products in under two hours. The orders from Whole Foods, unlike regular orders at Amazon that are filled by employees at huge, fulfillment centers that are only devoted to order filling, will have pickers fill the order by going down each aisle in a Whole Foods location close to where the order originated. This makes a lot of sense when you think that Amazon accounts for 37% of all online retail sales in the United Kingdom and 57% in America.

Currently, Whole Foods uses Instacart for its deliveries in select cities. "Together, we have already lowered prices on many items, and this offering makes Prime customers' lives even easier".

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Amazon bought Whole Foods previous year for over $13 billion. In addition to the Amazon and Target acquisitions, there has been a slew of recent deals: global retailer Walmart (NYSE: WMT) bought Parcel, Ikea purchased TaskRabbit, and Ace Hardware bought a majority stake in The Grommet.

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"Whole Foods' strength has always been in the fresh foods", Cerankosky said. If you want it after than two hours, you can pay $8 to get your order delivered in one hour, as long as your order is worth at least $35.

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