Amazon's latest Prime perk: 5% cash back at Whole Foods

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Cardholders who aren't members of Amazon's $99 yearly subscription service will get 3% cash back.

Plus, they also get 2% back at restaurants and gas stations and 1% back on all other purchases.

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Influenza, more commonly known as the flu , is caused by viruses infecting the nose, throat and lungs. About two in five Americans were vaccinated against this season's flu by early November., Inc. (NASDAQ:AMZN) has added a new perk that will encourage Prime subscribers to head over to Whole Foods for all their grocery needs. The non-Prime version of the card offers 3% back. This week's announcement marks another big step, and likely not the last.

This is just the latest in a number of incentives introduced by Amazon to get more Prime members visiting Whole Foods. By making this change, Amazon has aligned the Whole Foods rewards with those offered on Amazon purchases. The e-commerce titan has been cutting prices and even began selling its Echo smart speaker device in Whole Foods stores. Whole Foods stores have faced food shortages that employees blame on a new inventory-management system.

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Reports have surfaced that Amazon is consolidating its AmazonFresh and Amazon Prime Now divisions, streamlining its fresh food delivery operations in an effort to perhaps better accommodate Whole Foods Market and improve delivery experience through the recently-acquired brick-and-mortar retailer.

Amazon cardholders who earn rewards at Whole Foods stores can choose to convert them into a statement credit or can redeem them online to make purchases on Amazon or on other eligible sites. The company would not say why.

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