Gucci turns heads with unusual fashion show

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The Gucci creative director sent models down the runway carrying their own severed heads and that, ladies and gentlemen, is how you get everyone's attention.

Alessandro Michele fully covers his models from the top of elaborate headpieces to the tips of their bejeweled toes in a seeming effort to hide the person in order to reveal a character. The unique accessories were showcased with models walking a runway created to look like a combined operating room and the waiting room at a doctor's office, designed by Alessandro Michele for the iconic Italian fashion brand.

The show itself was staged inside a hospital-esque atmosphere, an aesthetic decision meant to reflect "the work of a designer-the act of cutting, splicing, and reconstructing materials and fabrics to create a new personality and identity with them".

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Michele pulled out all the stops, sending some of the models down the runway carrying severed heads that were exact replicas of their own.

Michele worked with Makinarium, a Rome-based special effects company, to make the heads, horns, and dragons, according to Vogue.

As well as closing the fashion week showcase, there are even rumours that Zapivokhina could soon star in Gucci's upcoming 2018 campaign.

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The male and female model walked single file behind one another during the show.

Fashion house Gucci has unveiled its looks for the autumn, and is turning heads for how it presented them.

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