Facebook's Big Change: Merges 20 Privacy Screens Into 1 "Privacy Shortcuts"

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Facebook users are understandably concerned with how the social network treats their data.

There will be a privacy shortcuts menu as well where users can now control data with a few taps, with better navigation.

The FTC is probing how data from 50 million Facebook users was obtained by Cambridge Analytica, a British political consulting firm that consulted on President Donald Trump's campaign, and whether the transfer violated pledges the company made to settle an earlier privacy case.

The fallout from the Cambridge Analytica controversy has triggered Facebook to cancel an advertising tool that pulled data from people's backgrounds, like whether you own a home or what products you like to buy.

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Facebook's move comes as authorities around the globe investigate how Facebook handles and shares private data, and with its shares having tumbled more than 15 percent, wiping out tens of billions in market value.

The embattled tech company announced late Wednesday it is shutting down a tool that enables advertisers to target users with information gathered by external data brokers. Therefore, instead of having settings spread across almost 20 different screens, users can now access it all from a single place. While there's no change in its working, the social media platform displays a more visual and clearer experience by allowing things to be easier to find at the same time.

"We've also cleaned up outdated settings so it's clear what information can and can't be shared with apps", Facebook said in the announcement.

Facebook, which has its headquarters in Menlo Park, Claifornia, says that it has also made finding the Privacy Shortcuts easier from where the users can set up the two-factor authentication, review what they have shared, and delete their posts and reactions to posts.

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That said, people are still using Facebook: 84 per cent of those surveyed reported daily use of the social network. This happened during Friday and the firm did not destroy the personal profile data afterwards, and it rather used the data to target the users as potential voters for the presidential election that took place in 2016. "You can go here to delete anything from your timeline or profile that you no longer want on Facebook", said the statement.

Also like Facebook, Google uses its vast collection of user data to serve up advertisements tailored to users' interests. When you take one of those quizzes provided through a third-party app, the developer is able to access not only your data but the data of all of your friends as well.

At the time, Facebook allowed Kogan to collect the data for academic use specifically.

"I have been examining this service in the context of my wider investigation into the use of personal data for political purposes and had raised it with Facebook as a significant area of concern", she said.

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Facebook also said it will propose updates to its terms of service in the coming weeks and update its privacy policy, but it gave no further details.