Walmart is expanding its meal kits nationwide after testing the service in some of its stores, a move that will heighten its competition with Amazon.
Now offered in 250-plus stores, the meals were developed and tested in the company's Culinary and Innovation Center, and are made and assembled fresh in-store daily.
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The chain's meal kits serve two people and retail from $8 to $15.
Pre-portioned Meal Kits - want to make a delicious meal, but skip the shopping list, chopping and measuring? "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S.
Ken Shea, Bloomberg Intelligence's senior food and beverage analyst, said a growing number of USA food manufacturers and food retailers are pursuing the at-home food preparation market as well.
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Blue Apron Holdings Inc., for example, has struggled ever since it became a publicly traded company, reported News Ok. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items.
Walmart is launching its own line of meal kits.
Amazon sells third-party meal kits on its website and introduced a selection of its own pre-portioned kits last summer, while grocery store chain Albertsons acquired startup Plated for about $200 million in September.
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Several companies, including Walmart, are focusing their efforts on reaching customers in new ways including home delivery and online ordering and curbside pickup.