Facebook, Google and Jio gear up for BCCI's first e-Auction

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"We don't know who has the top bid but the pattern indicates that all three are still in the race if you see the bid amounts", a senior BCCI official, who is tracking the auction, told PTI on Wednesday.

The auction, which began on Tuesday, will continue on Thursday with Wednesday's final bid ending at ₹6,032 crore.

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No winners even on Day 2 as bid value goes up to astronomical Rs 6032.50 crore Itwas supposed to be a Twenty20 or a One-Day game.

India is going to organise 22 Tests, 42 ODIs and 38 T20 matches in the next five years on its home grounds, keeping this in mind that the top six companies of the world are ready to participate in this auction process. According to Insidesport.co, the latest bid (in the round that concluded at 3:40 pm) was at Rs 5748 crore, translating into an astronomical Rs 56.3 crore per match. The anonymous bidding is split between Star India, Sony Pictures Networks and Reliance Jio. The IPL media rights, sold for Rs 163.5 billion across 300 matches amount to Rs 545 million per match. Facebook and Google will be battle for the Digital Rights Package. In addition to the stars, Sony and Geo for broadcast rights, YP TV will present the claim, while Facebook and Google will try to pitch for digital rights. That deal, which also included internet and mobile rights, was valued at INR 3851 cr (approximately United States dollars 750 million at the time). For the IPL matches, BCCI had received a bid of ₹55 crore per game. Star officials, involved in the bidding war for the India cricket rights, could not be contacted for a comment.

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There were three categories of rights on sale: the Indian television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights (GCR) comprising worldwide TV and digital rights. The bidders will only be revealed after the bid process is over. In the IPL auction, SPN had made the highest bid for Indian TV, but Star's overall bid was more than anyone else.

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