That's the take from several leading digital political advertisers - including one Democrat and the other two Republican - who privately say they've already been finding and exploiting loopholes in Facebook's new privacy rules as they gear up for the U.S. midterm elections.
"I do think it remains to be seen how these changes impact the political digital advertising space in general", Bonier added.
"How can someone control keeping the content within the realm they want it to without being collected?" asked Markwayne Mullin, R-Okla. Not all users are outraged by the fact that someone got hold of their data and used it inappropriately.
Mr Zuckerberg said he's willing to fix the problems in Facebook, even if that requires a substantial investment, and he acknowledged it is "inevitable that there will need to be some regulation". He added that the company has interests in many fields - including running aircraft - but he doesn't think that makes it an aerospace company. Maybe more than I should.
"I think there is some cause for concern but rest assured that the USA will not allow Facebook to fail for the simple reason that Facebook is one of their success stories". "The limits of your right to privacy and how much you give away in modern America in the name of 'connecting people around the world'".
Your Gmail May Have a Handy Self-Destructing E-Mail Feature Soon
However, since recipients are still able to screenshot a message, it's not a guarantee of privacy. This passcode will be generated via SMS and there will also be an expiration date on sent emails.
Facebook and Zuckerberg have been trying to contain the after effects of a privacy scandal which allowed one of the third party firms to access user data of millions of Facebook users without authorization. "I'm hoping that the good that comes out of this is they are going to take their own security and the data they have in their own companies more seriously".
"You don't know?" Wicker pressed.
One of the tensest moments of the hearing came on Wednesday, when Frank Pallone, R-N.J., asked Zuckerberg for a yes-or-no answer on data collection - and did not receive the answer he asked for.
Elsewhere, a prominent Democratic digital ad consultant notes that Facebook hasn't reached out directly to communicate any of the changes it's making - whether by phone, email or Facebook - despite the fact he spent more than $1 million on Facebook ads previous year. Rep. Lujan investigated how to gain access to a record of data collected about non-users, and it's a Catch-22. But Facebook's business model, as Zuckerberg repeatedly explained in his testimony, depends upon ads shown to people based on the interests they share on the network. "I promise to do better for you".
Goggins said Facebook tracks every move of each user, and that it owns all the data on the platform.
Bush 'very pleased' by pardon for Scooter Libby
Another twist is that the special counsel, Patrick Fitzgerald, was appointed by James Comey, deputy attorney general at the time. Ms Plame said a pardon would send a message "that you can commit crimes against national security and you will be pardoned".
The majority of those whose information was shared with the data analytics firm - about 70 million - are in the US. "What we allow is for advertisers to tell us who they want to reach".
But Facebook isn't turning this personal data over wholesale to advertisers or third parties. I probably post more than some but a lot less than others. That is a population recently targeted by Facebook with the development of its application "Facebook Messenger Kids".
Subscription companies were once an anomaly on the internet, where the prevailing wisdom was that information trended toward free.
Goggins said although Cambridge Analytica claimed it has deleted Kogan's data, it might have created "a machine learning model" to continue profiling and targeting Facebook users. The company has denied the allegations that it misused data to influence the 2016 USA presidential election. But that is precisely why Facebook is one of the most valuable companies in the world.
Fine, cool and windy weather forecast this weekend
Severe weather will soon be moving into the area, and today's dramatic change in conditions is preparing the way. More off-and-on rain on Saturday could bring rain totals up to near 2 inches in some areas by Sunday morning.