Facebook Tightens Up Verification Rules For Political Advertising

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Facebook made the announcement as Zuckerberg prepared to appear before Congress next week to answer questions about the harvesting of personal data on 87 million users by Cambridge Analytica, a British political consultancy working for Donald Trump's presidential campaign. In addition, Facebook will begin labeling political ads and providing information on them to users, including where the money for the ads came from.

After a week of apologies related to the Cambridge Analytica scandal, Facebook had another mistake to atone for on Friday.

It is now broadening its investigation by joining the B.C. privacy czar's probe of Victoria-based firm AggregateIQ, which began late a year ago, to determine whether the company broke privacy laws. Users dont have to ability to delete sent messages, but those at the top of the platform did so anyway, leaving the received messages intact. Facebook does not have the trust of most people right now.

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Facebook also admits that it should not have given executives the delete feature before offering its to all Messenger users. "We did so in full compliance with our legal obligations to preserve messages".

The reason behind using this feature was to delete embarrassing messages from going viral around.

The news comes after Facebook was forced to admit that it secretly deleted messages sent by its CEO Mark Zuckerberg and other company executives. "These included limiting the retention period for Mark's messages in Messenger", a Facebook representative said. Through the app, Kogan scraped the data of all their friends as well, a move allowed by Facebook until 2015.

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"We also think it's important for people to be able to see the other ads a page is running, even if they're not directed at you".

When asked why no opt-out button exists already, Sandberg said "that would be a paid product".

Facebook announced this week that more than almost 45,000 people in Ireland were affected by the recent data breach. "We should have done this sooner - and we're sorry that we did not", reads a statement by Facebook's spokesperson, cited by the media.

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