The cuts will take place over the next few years, Ford said. The most times Ford phased in and out a specific model goes to its Fairlane models. The company has already sold 43,176 Fusion Sedans and 35,046 Ford Focus in 2018. Ford cutting cars by 2022. The new USA -market version of the Focus will be made in China.
The news Ford is patching up its lineup to dispose of vehicles and spotlight on hybrid and SUVs doesn't mean Ford's not taking a gander at making new items.
In March, Ford executives unveiled ambitious plans to shift the struggling automaker's product portfolio from passenger cars to SUVs, add more hybrid and pure electric vehicles, and reduce development and manufacturing costs - aimed at boosting profits and the automaker's share price.
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The company said its first-quarter net income rose 9 per cent due largely to a lower income tax rate. In the same quarter two years ago, for instance, Ford reported a $2.45 billion profit.
One-third of Ford's belt-tightening will come by the end of 2020, Ford said. What about Brazil? Too early to tell, Ford folks say, but they also whisper nothing is off the table. New CEO Jim Hackett has been trying to convince investors that betting on a rebound is a worthwhile wager by laying out plans to get rid of slow-selling, low-margin auto models and refocusing the company around more lucrative sport utility vehicles and trucks.
Ford also plans to optimize digital marketing and offer greater discounts on vehicles, as well as putting multiple vehicles on five flexible global architectures in the next few years.
The company's first battery-electric vehicle after the Focus BEV will be available in 2020 as a performance utility vehicle, and it's unlikely that will be priced below $35,000.
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So what Ford vehicles are being dropped?
The company is also reviving two of its historic vehicles: the Ranger pickup, which will return in 2019, and the Bronco SUV, which will return to the US market in 2020.
The company also plans to focus more on new technologies.
The formal shift away from cars comes after Ford sold 128,794 cars so far in 2018 - a drop of almost 14 percent from the same period in 2017. Trucks and SUVs have always been the brand's strengths.
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The lion's share of the automaker's quarterly profit was driven by high-margin pickup trucks and SUVs in North America.