Facebook To Launch Online Dating Service

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Facebook Dating, which can leverage a lot more data on its users than Match's offerings can, is expected to take users away from OkCupid and its like.

Zuckerberg revealed few details of the new dating service, but said that it would be for "long-term relationships" and not for "hookups", or more casual flings.

At the F8 developer conference, Zuckerberg announced that a Facebook dating service, which the social media company had actually considered for more than a decade, will launch soon.

The social media giant's attempts at playing cupid will look to rival the likes of Match, which saw its shares tumble 17 per cent last night following Facebook's announcement.

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Facebook's foray into the online dating world might be a big hit with millennials, given the influence the company enjoys. Potential matches will be recommended based on dating preferences, things in common and mutual friends.

Tech companies are under intense scrutiny about how they protect customer data after Facebook was embroiled in a huge scandal where millions of users' data were improperly accessed by a political consultancy.

If you're not a Facebook user, you might be surprised to discover that Facebook has been reportedly building "shadow profiles" of non-users for years, gathering information on your activities across the Internet through the various Facebook comment plug-ins and whatever else Facebook has across the Internet.

Thus, it does make one wary of entrusting Facebook with even more data and that too intimate information here related to dating and relationships. If, for example, a little badge were to appear on my profile to let my grandparents know I was signed up for Facebook's dating service, or if someone I'm casually seeing's best friend could easily scroll through said dating service to check if I'm on it, that could really change the game, and change who plays it. Facebook now wants users to scrub off their browsing history if desired. "We are going to be working to stay ahead of our adversaries forever".

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Among the new privacy features, Facebook has announced at the F8 that they are now in the making of a "Clear History" feature for the app, allowing users that desire to do so, delete the data that has been collected from sites, searches and apps that employ ads as a way to collect information.

And such a service could give Facebook a whole new avenue for growing its advertising business, said Ali Mogharabi, an analyst with Morningstar Investment Service. Facebook says the capability will be "coming in the months ahead".

As per a post by Zuckerberg on his account on Facebook the feature would be discussed at the annual F8 conference which started today.

The company didn't spend a great deal of time on the announcement, but it's clear that investors are already excited.

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Facebook said it was making its Oculus Go virtual reality (VR) headset available in 23 countries at a starting price of $199.

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