Fortnite for Android goes "off market"

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There is no Fortnite Google Play Store listing because Epic Games is bypassing the world's largest app store.

Samsung's exclusive rights to the Fortnite for Android beta will expire on August 13, after which the beta will open to dozens of more Android devices.

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Fortnite Battle Royal by Epic Games, Inc is not available on Google Play.

In response, Google has a new warning on the Play Store letting gamers know that Fortnite is not available.

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When Epic Games launched Fortnite on Android earlier this week, it did so in an unprecedented manner. Epic Games is handling the distribution itself, so searches for Fortnite in the Play Store turn up a lot of junk that isn't the game. It's a big pie for Epic games, which has made over $1 Billion in revenue from in-app Fortnite purchases (for both PC and mobile ) by the start of this month. This comes via a message displayed in the search results on the Play Store where searching for "Fortnite" will see the message above displayed, informing users that Fortnite Battle Royale is not available via Google Play.

With the Android launch finally upon us, we project that, based on Sensor Tower Store Intelligence data, Google stands to miss out on at least $50 million in platform fees during the remainder of 2018 due to this unprecedented decision. This is likely to deter developers from creating apps with the word "Fortnite" in the title to take advantage of the confusion over the release. The web Play Store does not have this feature, though.

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The game, for now, is available exclusively on Samsung devices through the company's app store.