Netflix is preparing to launch a variety of interactive experiences to their streaming service with the company apparently expecting to release the first of these experiences before the end of the year, presumably as part of Black Mirror's new season in December, Bloomberg reports (via IGN).
According to Bloomberg, Netflix is developing shows and movies that will allow the viewer to choose how the storyline progresses. Shows with multiple endings could increase engagement as viewers would be compelled to go back and re-watch an episode to seek a different path, thus boosting ratings.
Black Mirror Season 5 is expected in December. Black Mirror lends itself to that type of idea really well, so it will be very interesting to see how they pull it off.
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Pulling off a satisfying ending for a series, a season, or even a single television episode can be hard. Season four, which premiered past year, starred Rosemarie Dewitt, Jesse Plemmons, Cristin Milioti, Jimmi Simpson, Andrea Riseborough, Letitia Wright, and Maxine Peake.
The company has already experimented with the feature for various kids' programs, including "Puss in Book: Trapped in an Epic Tale" and "Buddy Thunderstruck: The Maybe Pile", which gives viewers 10 to 15 seconds to select make choices in episodes using their TV remote or video game controller.
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If Netflix wants interactive TV to take off it will need wider support. It appears that the rollout was a success since they're moving forward with more mature original content.
Black Mirror has always walked on the cutting edge of suspense, brandishing its signature style of technology-centric horror stories. At this point we don't really know how exactly the interactivity will work, but both publications reported that it will be a sort of choose-your-own-adventure thing.
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