Canelo Alvarez signs highest-earning sports contract of all time

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The contract will see the Mexican middleweight earn a staggering $365 million minimum over the course of 11 fights over the next five years.

Canelo Alvarez says he's sick of watching Floyd Mayweather try to make fights that hurt the sport of boxing - like Conor and Khabib - and says if he really wants a challenge, LET'S REMATCH!

The organization's boxers previously fought on HBO, which recently announced it would end boxing programming.

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Alvarez is now the unified middleweight champion of boxing, coming off a majority decision win over Gennady Golovkin last month.

Instead of pay-per-views for his fights, fans in America and other selected regions (not the UK), will get to watch his fights for £7 a month.

"This is only from my hard work", Alvarez told ESPN. "The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view". The deal with DAZN puts his fights on a platform with a monthly subscription cost ($9.99 monthly after a one-month free trial). "We are committed to making this sport as accessible as possible and at an affordable price for all the fans".

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"I've always said that when one door closes another one opens and we're very happy with this new alliance that we've made with DAZN", Alvarez said through an interpreter.

Canelo's move to DAZN occurs at an uncertain, transitionary time for the sport of boxing. Golden Boy fights will participate in 10 matches per year on the platform.

Anthony Joshua's defence of his IBF, WBO and WBA world heavyweight titles against Alexander Povetkin provided its first boxing event streamed in the U.S. in September. DAZN also features Bellator MMA, the World Boxing Super Series and Combate Americas on its platform. He said Alvarez's last three fights generated 3.6 million buys and almost a quarter of a billion dollars, making him someone who can be transformative to a subscription service focused largely - at least for now - on combat sports. "By bringing Canelo's fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers - a truly transformational moment for our business and the entire industry".

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Golden Boy Promotions' Oscar De La Hoya had announced that negotiations to find Canelo a new home would be getting underway immediately - and he wasn't lying.

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