Amazon just announced its best Black Friday deal: Free shipping on everything

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Pair the shipping offer with some choice Thrifter deals and you'll have yourself a recipe for success this holiday season.

It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday.

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Amazon has just announced that they are offering free shipping to all Amazon customers in the US with no minimum purchase starting Monday, November 5! Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22. It's $49 free shipping threshold didn't last long after Walmart unveiled its policy of free two-day shipping with every order $35 or more in January 2017. In both cases, the advantage over Amazon was no paid subscription required to qualify for free shipping. And Amazon is now hitting back with a considerable shipping deal of its own. The offer applies to "hundreds of millions of items", Amazon said, which makes it "the largest free shipping selection in the country".

This doesn't mean the company is giving away Prime for the holidays: The announcement doesn't specify a set delivery time across all of the qualifying items, and it does mention the subscription service several times before the first paragraph has even concluded.

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Although this move by Amazon will be a blow to both Target and Walmart, it just goes to show why competition in the market is so important for consumers.

Retailers are competing hard for holiday shoppers, who increasingly expect fast and free shipping. Walmart, arguably Amazon's biggest competitor in the U.S., has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least).

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Of course, if you want more benefits, like free videos, music streaming, books, and guaranteed shipping speeds, you may want to try out a free 30-day trial of Amazon Prime.