The device is supposed to go into mass production in "the coming months", according to Samsung, but we can't help but speculate that the South Korean tech giant hasn't sorted out the final design, and may be further from market than it's letting on.
It's been more than five years since we first wrote about Samsung's secret work on bendable display technologies that would bring foldable handsets to their logical endgame of a phone-to-tablet device. Meanwhile, the second features one continuous screen on the exterior.
But analysts say a flexible phone has the potential to strengthen Samsung's brand and boost interest in its wider family of devices.
Android is going to support foldable phones.
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Samsung says it will be ready to hit the market at some point next year. Here comes the biggest advantage of such a design compared to today's "all-screen" phone designs, be they notch-y, slide-y or with trimmed bezels - the Infinity Flex Display will take about half the space when shut. Chinese company Royole just launched a $1,300 foldable phone called FlexPai.
If Samsung does reveal a early look at today's conference it's likely an official unveiling could take place at CES.
Elsewhere, we're expecting a 12-megapixel camera on the back of the phone, similar to the system found in the recent Note 9, with dual aperture capabilities. "We rethought the anatomy of a smartphone display".
It's about time for something new in phones.
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To solve the first issue, Samsung designed new screen materials, including a flexible OLED layer and backplane, that are then layered beneath an ultra thin polarizer, a new shock-absorbent film, and a more durable (and flexible) polymer cover window on top. In phone mode, you can scroll through the news app like normal. This will enable smartphone users to get more out of a mobile device.
Samsung's developer conference is taking place from November 7 to November 8 in San Francisco and Express.co.uk will bring you all the news live as it happens.
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